WRITTEN BY CATHERINE HUSS
The fashion industry has recently seen a resurgence in brands making a public commitment to adopt sustainable practices. Two common examples of these practices are creating new clothing from new fabric made from sustainable or recycled materials, or creating new clothing from leftover, or deadstock, fabric.
Most often, deadstock fabric exists because clothing brands order new fabric to be made, and either some of the fabric was damaged or did not pass quality inspections for a variety of reasons, or the brand ended up with a surplus of fabric it did not need. Another possible source for deadstock fabric is when fabric mills have an excess amount of fabric they’re unable to sell. Historically, the fashion industry is known for producing an enormous amount of waste. It follows then, theoretically, using this deadstock fabric prevents it from ending up unused in a landfill.
We as consumers can help continue the progress of sustainable practices in the fashion industry by advocating for, and supporting and encouraging brands to be good stewards of available resources by using this material that already exists. Here are a few ways you can get involved:
- Search out brands using deadstock fabric and support them.
- Message your favorite brands and ask what they’re doing to promote sustainable practices, and let them know this is important to you.
- If you’re really crafty, you can salvage deadstock fabrics from your local fabric store and repurpose it on your own to something new.
By acting in these small yet meaningful ways and being conscious and intentional consumers, we can advocate for the use and re-use of deadstock fabric and continue to demand less overproduction.
When Catherine isn't writing, singing or beating her brothers at ping pong, she's starting a new swimwear brand. Follow along on the journey with Siena & Co.